Audi Innovation Award - For those who see things differently


For Audi, sustainable action means considering the immediate and long-term consequences of its decisions. Scarce resources, environmental damage, climate change and population growth – are all challenges that society, politics and business need to face up to. To build a sustainable future, we are working together with our partners to preserve natural resources, avoid environmental pollution and assume social responsibility.

The Audi Innovation Award aims to stimulate a regional discussion on transitioning towards smarter cities and a sustainable future. The competition theme is inspired by global Audi brand values and is therefore this year rooted in ‘personal freedom’.

The theme for 2019 is simplification; to make less complex or complicated, to design for efficiency.

By proposing design solutions to impact the way an object is made, used, moved, or stored, the simplest products enhance quality of life by offering the luxury of more time – our most precious resource. The Audi Innovation Award seeks intuitive designers to propose everyday products made simpler to use or to transport, that use less material or energy to be manufactured, are easier to operate or store, and so on.

Submit your design proposals for products that have been innovatively transformed to become simpler.

Submissions for 2019 are now closed

Next: Judges for 2019

Judges for 2019

Led by Hani Asfour

Hani Asfour is the dean of the Dubai Institute of Design and Innovation (DIDI). An MIT and Harvard-trained architect with over 22 years of experience, he was also the Founding President of the Beirut Creative Cluster and Founding Partner of Polypod, an award-winning multidisciplinary design studio in Beirut, Lebanon. He was recently named one of the 45 most influential architects in MENA by Middle East Architect Magazine. Hani plays a key role in leading the judging panel discussions during the voting process and steering the design debate with his valuable experience and input.

Cyril Zammit

Cyril Zammit started his career at the Institut Français in Prague. In 2012, Cyril Zammit launched Design Days Dubai, a fair entirely dedicated to collectible and limited edition design – the first of its kind in the Middle East and South Asia. In 2015, he participated to the launch of Dubai Design Week giving this new event a distinctive identity. Since February 2017, Cyril Zammit has established himself as independent design advisor and consultant. Since August 2017, he has joined Dubai Culture & Arts Authority as an expert.

Christian Labonte

Christian Labonte has been working for Audi for the past 20 years. The design manager is currently responsible for design communication and strategic projects. In addition to his fulltime commitment for Audi, he has been teaching at over seven universities in Europe, most recently with a professorship for Interaction Design. He has also been involved in the “Audi Urban Future Initiative” as curating member of the Insight team. Since 2010 the Audi Urban Future Initiative has been a platform for an international and interdisciplinary dialog about the future of mobility in cities.

Carsten Bender

With over 18 years’ experience with Audi AG, Carsten joins Audi Middle East as the Brand Director in the Middle East region. His career with the Four Rings has included achievements in the field as Sales Manager for Australia, New Zealand, Japan and as the Sales Director for both Eastern and Western European regions. He returns to the Middle East, where he held the position of Audi Middle East Sales Director from 2009-2011, to lead the Audi brand in the region where he will directly head the Audi business across 11 Middle East countries.

Mitra Khoubrou

Co-founder of Dubai based Pink Tank with extensive involvement in economic and cultural issues throughout the Middle East. Mitra Khoubrou co-founded Pink Tank in 2008. At Pink Tank, she concentrates on the development of research and strategic alliances in the Gulf region. Her responsibilities include strategic insight and advisory services, content development and project management.

Aisha Al Sager

Currently serves as Managing Director at AGi architects, where she oversees a number of projects spanning a range of program, scale, typology, complexity and overall firm strategy in Kuwait City. Prior to joining AGi, Alsager worked in Boston and New York on a variety of small and large-scale projects. Her experience includes web design, digital fabrication, material research, and temporary installations, to interiors, building, and urban design projects.

Amer Aldour

Trained in Architecture and Engineering. He worked in both fields before developing further interest in exploring the interface between technological innovations and architectural space. Amer recently started his own interactive design studio in dubai (inter.act design - The studio aims at creating experiential installations through deployment of innovative design and fabrication technologies - creating works that intersect the worlds of architecture, technology and design.

Dr. Carlos Montana

Dr. Carlos Montana is an award-winning designer and educator. He is currently a Founding Associate Professor of the Dubai Institute of Design and Innovation DIDI, the first interdisciplinary design university in Dubai, established in collaboration with MIT and Parsons. As a professional designer he has worked with numerous companies designing furniture, lighting, ceramic products, electric appliances, exhibitions, jewellery and graphics, among others.

Hamza Omari

Hamza Al-Omari is a Jordanian-Canadian product designer. Al-Omari’s work has been exhibited in Dubai, Sharjah, Jordan, Vancouver and London. Al-Omari’s designs creatively marry innovation with function, pushing the boundaries of what is possible whilst responding to the context of the product. Through a process of questioning and scrutiny towards every stage of design, each project is dealt with within the constraints it requires. Omari believes that good design maximizes function with form, encompassing both social and environmental integrity.

Turki Gazzaz

Turki Gazzaz graduated as an architect from McGill University with a Master’s degree in the history and theory of architecture. Together with his brother, Abdulrahman, they founded Bricklab, an interdisciplinary design studio based in Jeddah, Saudi Arabia. Mainly research driven, their studio focuses on the complex networks of community, society, history, economy and politics as they influence the built environment. From sculpture to architectural interventions to furniture, their work has been exhibited at the Venice Biennale, Salone del Mobile, Art Dubai, and Shubbak Festival.

Mark Stobbs

Mark Stobbs is the Director or Programming and Outreach at Dubai Design District. He has been instrumental in the development of d3 since its inception having been with the project almost since its launch. In his role, Mark has developed and overseen international projects which have seen designers from the region promoted on global design stages, and is now principally directing industry focused programming in the district. Prior to this, Mark led the Marketing and PR efforts for the inaugural Downtown Design in 2013, and before that held the title of Publisher at leading Arab culture magazine Brownbook. He spent 7 years at Wallpaper* magazine in London leading the creative solutions team on various international brand projects prior to coming to Dubai.

Submissions for 2019 are now closed

Next: Timeline for 2019

Timeline for 2019

February – Theme Announcement, Submissions Open
May – Submissions Close
June – Top 10 Selected
September – Top 3 Selected
November – Winner Announced

Submissions for 2019 are now closed

Next: Criteria



Applicants of the Audi Innovation Award must satisfy the following criteria:

• Applicants may be of any nationality but must reside in:

Bahrain, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, UAE

• Applicants may submit only one proposal

• Applicants must be aged 18 or above

• Applicants may submit as a group or company by selecting one point of contact.
Please note only one person will be invited to travel to Dubai to represent the work if the group resides outside of the UAE.


Applicants should consider the following characteristics when developing their design proposal:

Innovation: Has the design solved a problem in a unique way?

Research: How does it compare to other products in the market?

Aesthetic: Is the material, shape, color, and size justifiable?

Ease-of-use: Is the product user-friendly? Is it easily maintained?

How is it made: How many industries are involved in the manufacturing of the product? Where are the materials sourced? How will it be disposed? What is its overall impact on the environment?

Target user: Who does the product cater to? How familiar are you with this group?

Development: Can the design evolve with the user with add-ons, can it be updated?

Relevance to theme: To what degree has the product been simplified?

Submissions for 2019 are now closed

Next: Previous winners / Archive

The following applicants made the top 3 of 2018


The following applicants made the top 5 of 2017


The following applicants made the top 5 of 2016



Elias El Soueidi

Ruin to Reality (R2R) is an application that would allow access to virtual 3d models of historical buildings and cultural sites.

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Andrea Sensoli

CyRCLE is proposed as a modern-day shelter and provides an enhanced means of communication.

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Connect to Thrive:
Abdhul Hazeeb HZB

Connect to Thrive is an enclosed interior space proposed as place of solitude and calm.

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EZ move:
Jamal Alsharkas

EZ move is the first innovation of its kind to finally give mobility and visually impaired people freedom of movement and the dignity of being in control of their own destination.

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iLuminating Light:
Benjamin Piper

iLuminating Space’ is a digital light projection system that augments physical spaces with intelligent lighting and digital content / information.

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Monumental Shadow:
Ricardas Blazukas

Monumental Shadow: an autonomous design that blends function, aesthetics and integrity of design to create a high quality social space representing modern day living.

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Hussein Aljabi

Tito Store is a storage unit (Cabinet) that automates user movement by adjusting the cabinet’s accessibility height to the ergonomic level of the user.

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Aribiton Abby Kalio

Duukoma is an autonomous book reading stand designed to implement freedom of hand and body placement, and ensuring maximum physical comfort is achieved.

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One Handed Tableware Set:
Sahar Madanat Design Studio

A dining set with an integrated anchorage system that grants one-handed users support in cutting their food. The bottom surface of the plate is lined with a non-slip material to help fix the plate in position when cutting without the need of a counter force.


Dubai Metro-Bike Flyover:
Mansour Attia

Metro-Bike fly-over proposes a solution for dealing with Dubai's vehicle based lifestyle, lack of safe cycling lanes and abandoned spaces under metro bridges. By adding a cycling path to Sheikh Zayed Road, the Metro-Bike path will establish cycling as prime alternative method of transportation across the city.


Gaudi System:
Nick Karintzaidis

The design was born from the idea of how to provide maximum flexibility that reflects the individual lifestyle, helping to tell the story of a space and the people who occupy it, while addressing issues of energy efficiency and subsequently money saving.

Sadeem Wireless Sensing Systems:

Sadeem specializes in high performance flood sensing systems for smart city applications. The objective is to enable real-time monitoring of floods in cities (including flash floods), solving a critical societal problem, and facilitating the emergency response in the event of a flood through a suite of location-based services.

Fortuné Penniman

ATMOS is a project that re-visits the traditional Sebil Fountain with the capabilities of extracting drinkable water and cool-air from the atmosphere. A canopy that channels the unique climate of the Gulf into comfortable conditions for gathering outdoors. ATMOS is a space for gathering and respite, embedded within the culture of a place, but adapted to the technologies of today. ATMOS will utilize Atmospheric Water Generation technology (AWG), to harvest drinkable water from the air.

‘EZ Move’ for Second Audi Innovation Award

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Audi Innovation Award 2017 winners ceremony.

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An Adrenalin Fuelled Judging Session Determines the Second Audi Innovation Award Winner

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Audi Innovation Award Submission Deadline extended to 1 October 2017

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Audi the most innovative brand in the Automotive Innovations Award 2017

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2017 Audi Innovation Award Registrations are now open

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Winners selected 0000000000 00000 00 000 0000000000

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Audi Innovation Award, Judge Meeting, 29th January 2017

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Dubai Design Week, 24-29 October 2016 0000000000 00000 00 000 0000000000

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Global Grad Show - 24-29 October 2016 0000000000 00000 00 000 0000000000

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